This post is for the other photographers – in particular, those in business.
I have had this blog post half written for more than 6 months and could never pull the trigger on the publish button. The topic felt too specific for a generalized statement and because of that, something didn’t feel right to justify a blog post rant. However after an interesting discussion tonight with onOne‘s education manager Brian Matiash, it gave me that needed incentive to complete this post because I’m not the only person who judges ones brand partly based on presentation. There are companies like Brian’s and surely future clients browsing portfolios also judging you on how much consideration was applied to the website.
But first, lets be honest. Everyone is hopefully more critical and focused on the details when it comes to our own industry. Chefs with food, contractors with houses, doctors with health, etc, etc, and designers like myself with websites. We are all trained to care about different things and rely on others to fill in where we choose to focus less attention.
Two summers ago, I had a small presentation at a PPOC (Professional Photographers of Canada) seminar on web technologies to discuss the elements of a reliable website. Although much has improved since then — there is still more work to be done. Poorly implemented websites are still common and with all the photographers in the world so focused on perfecting their images, they often settle for presenting them in a substandard way.
So in a world where art, design and images are so very much subjective, here are some details to consider: